THE announcement that Drumchapel-based firm Mortons Rolls has reportedly ceased trading has sent shockwaves across the country - with a comedian among those weighing in over the news.

Over the weekend, thousands expressed their sadness at the news that the iconic household name was reported to be in trouble.

Among those concerned over the future of the bakery was Paul Black, a Glaswegian comedian, who said he was “not coping” after hearing the news.

In a video uploaded to popular social media platform Tik Tok, he joked that Scotland should “nationalise the Mortons roll”.

Paul said: “I’m struggling, not coping with the news regarding Mortons Rolls ceasing production. I’m sorry to go on about it but what joy can we have in this country?

“There’s no Lilt, there’s no Nicky Sturge, there’s no Mortons Rolls. I don’t want a McGhees roll, it’s not the same thing.

“Where are our leaders? F***ing nationalise the Mortons roll.”


@paulbiack Somebody do something #fyp #scottish ♬ original sound - Paul Black

The comedian ended the video with his own rendition of Joni Mitchell's 'Big Yellow Taxi' - singing the line "you don't know what you got till it's gone" - as he called on a number of Scottish billionaires to save the beloved morning roll.

Scots shared their feelings about the news in the comment section.

One person said: “Not been this sad since Irn Bru bars left the shelves.”

A second added: “We definitely need to step up as a country to stop this madness. I can’t go on like this.”

A third commented: “This is how I find out? I’m astonished.”

Paul Black wasn’t the only one devastated at the news with Still Game star Sanjeev Kohli also weighing in on the matter.

He said: “Mortons Rolls are NOT going down. NOT ON MY WATCH.”

On Friday (March 3) the Post reported that the firm had reportedly ceased trading with the potential loss of 250 jobs.

In 2021, the independent company did a six-figure deal with Lidl to provide rolls and other items, stating it was making a significant investment in new machines and new jobs.