IT is one of the UK's largest integrated forestry and sawmilling groups and was recently purchased by Binderholz in a major deal. 

Now BSW - the firm responsible for the likes of Tilhill, Dick Brothers and BSW Timber - has unveiled a new brand as part of its promise to see "timber in a new light".  

Launching its capabilities under an overarching BSW Group name, the move will forge an integrated supply chain, which, chiefs say, will create value and sustain long-term growth.

READ MORE: Binderholz completes takeover deal for BSW

Tony Hackney, CEO, BSW Group, said: “As the sector’s biggest integrated business, with capabilities including tree nurseries, forestry management, harvesting, production and energy, we believe we have a responsibility to drive positive change.

"Following a period of intense acquisition activity, we commissioned a robust, independent review of our brand and market positioning to guide the actions needed to support a more sustainable future.

"The feedback we gained has been invaluable. It has inspired our vision to become the most innovative, technologically advanced and sustainable timber business in the UK.”

As part of the launch, BSW Group is committing to ensuring a seamless, circular supply chain, to investing in innovation and education, and to giving people more stability and choice.

Forestry Journal:

“By growing markets, increasing efficiency and resilience, and elevating our craft, we can help secure the future of our industry and our planet. We have a shared will to create value and achieve sustainable growth,” added Tony.

The brand launch follows BSW Group’s acquisition by Binderholz, which was completed earlier this month.