THE Titan Crane was lit up pink last night to raise awareness of a serious medical condition that has been described as “largely misunderstood.”

Wednesday, May 15, was International Hyperemesis Gravidarum Awareness Day, and the landmark in Clydebank shone bright in aid of the Pregnancy Sickness Support (PSS) charity that helps those who suffer from the condition which causes excessive nausea and vomiting.

Hyperemesis Gravidarum (HG) occurs at the extreme end of the pregnancy sickness spectrum and can cause dehydration and other serious health complications if left untreated.

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Christine Howie, a volunteer with PSS, said: “I’m delighted the Titan Crane agreed to go pink for the charity, it’s an iconic local landmark and will hopefully raise much needed awareness of HG and the suffering it causes.

“The important message we’d like to get out is that HG is not ‘just morning sickness,’ it is on the extreme end of that spectrum, so extreme it can be life threatening.

“At PSS we hope that the landmark illumination will help to raise awareness of the condition, so it becomes more recognised and so women don’t have to suffer alone.”

For more information or to support PSS by donating visit