Derelict land at the waterfront - which has lain untouched for 11 years - could soon become a bustling hub of activity with a £50m investment.

New homes, offices, a hotel, leisure facilities along with waterfront restaurants and bars are part of the vision for the Queens' Quay owners Clydeside Regeneration and its partner developer Dawn Group.

A new supermarket and petrol station are also being mooted by the partnership as they prepare to show their plan to residents through a public consultation.

The land, which is situated to the west of Clydebank College and is the former site of John Brown's shipyard, will also feature a 30-foot tall steel memorial, entitled 'The Framebender', dedicated to shipyard workers who were killed by asbestos-related diseases.

The memorial project is being led by Clydebank Asbestos Group.

A pre-planning application notification for the £50m development has been lodged with West Dunbartonshire Council (WDC) which launches a three month public consultation period before a detailed planning application is submitted.

Steve McConnell, a spokesperson for the partnership, said: "This is a real prospect for the delivery of the regeneration of Queens' Quay and to really take full advantage of Clydebank's stunning waterfront.

"Our mixed use application will fully integrate Queens' Quay with the rest of Clydebank town centre, with massive knock-on benefits for neighbours, such as Clydebank College, including improved amenities, major road upgrades and significant public realm work around the Titan Crane.

"Crucially for Clydebank and the wider West Dunbartonshire area, this is a £50m investment that complements other regeneration work in the town and will create much-needed jobs.

"We have embarked on our public consultation with the people of Clydebank, and look forward to hearing their views at public exhibitions in the next three weeks on the site." Another supermarket in the town would mean an Asda, Tesco and a third store would be situated within half a mile of each other, but developers believe it would bring healthy competition.

Another partnership spokesman added: "We are fully aware of the council and Tesco's partnership and we believe there are strong planning and economic arguments for both proposals to co-exist." Community council members in the town met with Clydeside Regeneration and the Dawn Group yesterday (Tuesday) as the public consultation begins.

Clydebank MSP Gil Paterson said: "At long last there's major moves afoot to develop in Clydebank.

"It's good that people and businesses are taking the potential that is available in Clydebank seriously.

"The fact major developments are being spoke about in the same general area is only good news for everybody." A WDC spokeswoman confirmed they had received a Proposal of Application Notice for redevelopment of Queens Quay.

She added: "The applicants will now carry out a public consultation, and will be able to submit a planning application in 12 weeks time if they so choose. Any planning application received will be considered in due course." John Corcoran, honorary president of Dunbartonshire Chamber of Commerce, said he was "absolutely delighted" with a proposal to invest £50m in redeveloping the waterfront.

While broadly supportive of the plan, Mr Corcoran did have some reservations about the possibility of three supermarkets operating in the town.

He added: "I am absolutely delighted with the overall project.

"We knew at some stage something like this would happen. Pending further information on the small retail units existing in Clydebank and how they would be affected, we would welcome an investment of that sort to breath new life back into the town and bring much-needed jobs."